“As you age, it’s quite important to pay attention to how you look and to take steps towards ensuring that you stay happy with how you look. And grooming, whether you just use a moisturiser or go the whole hog at a salon, can make that much-needed difference.” — Saif Ali Khan

In recent years, the popularity and demand for men’s personal care products has been on the rise. Men’s skincare products have been growing at a faster pace than sales of traditional men’s grooming products like shaving products and deodorants.

Here are some trends that have emerged:

1. Natural ingredients: Men are increasingly interested in products that contain natural and organic ingredients, as these are viewed as being healthier.

2. Multi-functional products: Men prefer products that serve multiple purposes, e.g., a face wash that also exfoliates and moisturizes, or a shampoo that conditions and adds volume.

3. Customization: Many men are looking for personalized products that are tailored to their specific needs and preferences; for example, a skincare routine that addresses their unique skin concerns.

4. Sustainability: Like women, men are also becoming more conscious of the environmental impact of their personal care products. They are seeking brands that use sustainable and Eco-friendly materials and packaging.

5. Gender-neutral products: This is a growing trend. Men are now using using products that were previously marketed exclusively to women.

6. Technology-driven: Boys and their toys: Men are increasingly interested in products that incorporate cutting-edge technology, such as hair regrowth treatments and smart razors.

Overall, more products, appealing to this market, will appear on store shelves, as the demand for men’s personal care items is expected to continue to grow and evolve in the coming years.