The Business of Natural Hair


Thanks to a global movement towards natural hair, many women have stopped using relaxers and other harmful products to straighten and maintain their hair. These days, hair-conscious women are looking for ways to moisturise and wash their hair with natural, sulphate-free products.

A dearth of such products on the South African market inspired Taryn Gill to start The Perfect Hair. Her products are produced with the help of a trichologist, which is someone who studies the science of hair. Using unique and organic African oils like African Melon Seed oil and Mongongo oil, Taryn says her products cater for all hair types, including the really coily hair that most South African women have.

Taryn says she spent almost two years researching her market and products to ensure that she met the unique needs of each client, whether they have wavy or curly hair, as well as those with kinky coils.

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